2025
FJU Talent — Visual Identity & Event Design
Author G is my personal brand — created to represent a balance between creativity and control, combining expressive visuals with structured design thinking.
Event Design
Visual Identity
FJU Talent — Visual Identity
Complete visual identity developed for a youth talent show held in 2025.
The project included branding, social media campaigns, countdown content, and all promotional materials — shaping the entire visual presence of the event from concept to execution.
Designed to capture a theatrical atmosphere, the identity blends stage-inspired aesthetics with bold, vibrant elements to highlight creativity, performance, and audience engagement.
Role / Impact
I acted as the lead designer throughout the project — responsible for building and maintaining the visual identity before and during the event.
From digital communication to on-stage visuals, every touchpoint was crafted to ensure consistency, impact, and a strong connection with the audience.
The visual direction was inspired by stage environments, incorporating elements such as curtains, lighting, and dramatic composition.
Bold typography, strong contrasts, and vibrant highlights were used to evoke energy and anticipation, reinforcing the competitive and performative nature of the event.
The system was designed to be flexible, allowing easy adaptation across multiple formats while maintaining visual consistency.
Challenge
The main challenge was to build an identity that could translate the intensity of a live stage experience into digital and promotional formats.
It required balancing theatrical aesthetics with clarity and consistency, while also maintaining high visual impact across different media.
Additionally, the project demanded fast production cycles and adaptability, as assets needed to support both pre-event promotion and real-time application during the event.
Final Result
Outcome
The result was a cohesive and impactful visual system that successfully translated the energy of the event into both digital and physical environments.
The identity strengthened audience engagement, enhanced the overall experience, and established a clear and memorable visual presence for the talent show.
