2025
Marshmello x Coca-Cola - Concept Promotional
A concept promotional poster inspired by the Marshmello × Coca-Cola collaboration, combining futuristic aesthetics with a cinematic sci-fi environment.
Poster
Campaign
Services
Campaign Design, Key Visual
Category
Poster, Key Visual
Client
Marshmello
Marshmello x Coca-Cola - Promotional Poster
Created as a personal project, the artwork reimagines a campaign scenario where music, space, and brand identity merge into a single visual narrative.
The goal was to experiment with new creative workflows, using AI as a starting point and refining the result through design and composition.
Challenge
The main challenge was integrating multiple AI-generated elements into a cohesive and believable scene.
Each asset needed to be visually aligned in terms of lighting, perspective, and atmosphere to avoid a fragmented result.
The visual direction follows a sci-fi cinematic concept, placing the character in a surreal space environment.
AI-generated elements were used as a base, then carefully refined and composited in Photoshop to ensure consistency in lighting, depth, and color grading.
Additional elements like shadows, glow effects, and environmental details were manually adjusted to enhance realism and immersion.
Impact
The final design combines vibrant neon tones, cinematic lighting, and layered elements to create a dynamic and immersive visual.
The composition reinforces the artist’s identity as a performer, blending digital environments with human presence to create a striking and memorable piece.
Final Result
Result — Creative Exploration
This project demonstrates a hybrid creative workflow, where AI is used as a tool within a broader design process.
It highlights the ability to control, refine, and elevate generated content into high-quality visual pieces.
